The brand equity quiz-2007

The brand equity quiz -07 presented by IDEA and covered by THE ECONOMIC TIMES was an evening full of intellect to remember.It was due to an impulsive decision taken by me to join my sister (an investment banker in the making)that i was here for the first time.Otherwise a college student like me ,having nothing to do with finance and marketing wouldn't have fitted in there.Its was a business quiz quite unlike our general knowledge quizes testing our IQ's.The participants who had devoted decades of their lives to the finance and marketing sector gave in quite a good competition. The open aired venue being the turf club near the mahalakshmi race course suited the quiz perfectly.
There were two semi finals ,consisting of four teams each which were short listed from 139 teams nation wide,And the wining two teams from each of the semi finals made it into the grand finale.TCS (CALCUTTA) ,BHILAI STEEL PLANT ,SAVOIR FAIRE(GOA) and DEUTSCHE BANK(MUMBAI) were the strong contenders who made it . DEREK O'BREIN did his usual brilliant job as a quizzer and his stint as james bond with money and penny in tow added to the brilliance.And the lively ASH CHANDLER with his humour and melodious voice mesmerised the already enthusiastic audience .Not to forget the exuberant performance put up by the finalists which showed their perfection in their trade.The quiz ended with a cut throat competition between SAVOIR FAIRE andDEUTSCHE BANK in which the latter emerged victorious.And the winners Mr.SUDIPTO ROY and Mr. RAJIV RAI added a ford ikon each n 1O.47 lakh rupees to their already flooded bank balance.The many tricky questions framed by the quizzer maestro himself n the sheer excellence of the participants who answered them made the evening a great learning experience .And the active participation of the audience made the quiz a great success.